How to set up and send regular newsletters to your customers
You probably receive newsletters every week in your inbox from businesses and brands. But why do they bother? Do they work? In a word: Yes.
Newsletters are a tried and tested way to:
- Build customer loyalty
- Boost brand awareness
- Help you achieve top-of-mind awareness
- Encourage repeat purchases
- Cross-sell and upsell your products or services
This workshop is for anyone who wants to know how to set up a newsletter, what to say and how to send it so that you can start reaping the many rewards of keeping in touch with your customers.
Course details
The course will cover:
- Define your goals
- Sort your mailing list
- Design a template
- Work out what to say and how to say it
- Know how often to send them
- Know what day and time to send them
- How to test
- How to encourage sign-ups
- How to measure success
Duration
Half day course, 9:30am to 12:30pm.
Equipment
No equipment is necessary for you to bring to the course. Pens and note paper will be available.
Refreshments
Light refreshments will be provided throughout.
Cost
£54
Book a place
You can check the availability of our courses or make a booking on the link below.