New Local Area Co-ordinators to help residents stay connected and independent

Residents in Broadland and South Norfolk can now access extra support through a new Local Area Co-ordinator service designed to help people stay independent, feel connected to their communities and find the right support before problems escalate.
The new Local Area Co-ordinators are part of Broadland District Council and South Norfolk Councils’ Help Hub service and will work alongside residents to understand what matters most to them, helping them build confidence, make connections and access local support, groups and services. The first Local Area Co-ordinators have been appointed in Aylsham and across Thorpe St Andrew, Hellesdon and Sprowston.
Councillor Natasha Harpley Portfolio Holder for Communities and Housing at Broadland District Council, said:
We know that many people don't always need statutory interventions, but they may benefit from someone taking the time to listen and help them find the right support within their community. Local Area Co-ordinators will work alongside residents to identify what matters to them and help them build the connections, confidence and resilience that can make a real difference to their wellbeing."
Councillor Graham Minshull, Portfolio Holder for Communities at South Norfolk Council, added:
This is about helping people access support early, before issues become more difficult. Whether someone wants to feel less isolated, become more involved in their community or find practical help during a challenging time, our Local Area Co-ordinators are there to offer friendly, personalised support."
Unlike traditional support services, Local Area Co-ordinators take a person-centred approach, spending time getting to know individuals and understanding their goals, strengths and interests. They can help residents find practical solutions, connect with local groups and activities, and identify support that enables them to live the life they want.
The service is open to adults who may need a little extra support to maintain their independence, including older people who may be feeling isolated, people living with disabilities, autism or mental health challenges, and those experiencing significant life changes such as bereavement, illness or moving home. Residents can contact the Help Hub if they are unsure where to turn or if they would like support from a Local Area Co-ordinator.
Family members, carers and professionals can also make referrals on behalf of someone who may benefit from the service. Support can be requested by completing the online Request for Support form at www.southnorfolkandbroadland.gov.uk/help-hub, emailing helphub@southnorfolkandbroadland.gov.uk or calling 01603 430431 (Broadland) or 01508 533933 (South Norfolk).
Published: 1 September 2026