The new initiative makes it easier than ever to explore the area's stunning countryside, charming market towns and visitor attractions, whether on foot, by bike or by boat.

At the heart of the project are more than 30 carefully selected walking routes across South Norfolk and Broadland. Ranging from two to seven miles, the walks cater for everyone from families looking for a leisurely stroll to more experienced walkers seeking a longer adventure. Each route showcases the area's beautiful landscapes while highlighting local cafés, pubs, shops and attractions along the way, helping visitors make the most of their day out while supporting local businesses.

By encouraging residents and visitors to spend more time in the area's towns and villages, the initiative aims to boost the local visitor economy and encourage people to shop locally, dine locally and discover new places to visit.

Councillor Lisa Overton-Neal, Cabinet Member for South Norfolk Council, said:

Let's Go! is all about helping people get fitter, healthier and more active while rediscovering the incredible countryside on their doorstep. We are extremely fortunate to have some of the country's most beautiful landscapes here in South Norfolk and this initiative makes it easier than ever for residents and visitors to get outside, explore somewhere new and enjoy everything our district has to offer.

"As well as promoting health and wellbeing, Let's Go! will help support our local economy by encouraging people to spend more time in our market towns and villages, visiting local cafés, pubs, shops and attractions. By making it easier to discover what South Norfolk has to offer, we're helping to boost tourism and support the businesses that are at the heart of our communities."

Councillor Martin Booth, Cabinet Member for Broadland District Council, said:

Broadland is home to beautiful countryside, thriving communities and some of the most iconic landscapes in the country. Let's Go! gives people a simple way to discover new places, enjoy outdoor activities and make the most of what is right on their doorstep.

"The initiative is about more than exploring the outdoors. It's also about encouraging people to visit our towns and villages, support local independent businesses and experience the fantastic food, drink and attractions we have across the district. By attracting more visitors and inspiring residents to explore locally, we're helping to strengthen Broadland's visitor economy and showcase everything that makes this area such a special place to live, work and visit."

Over the coming months, the initiative will expand to include new walking ideas as well as cycling and canoe trails, providing even more ways for people to explore at their own pace. Interactive maps, route details and information about places to eat, drink and visit are available at www.yes-lets-go.org.uk.

The website also features museums, attractions and places of interest, helping people plan full days out and encouraging visitors to explore more of the two districts. Whether you're looking for a relaxing riverside walk, a family day out or inspiration for your next outdoor adventure, Let's Go! offers plenty of opportunities to get out and explore. For more information and to start planning your next adventure, visit www.yes-lets-go.org.uk.