Local Champions lead mental health support in Norfolk

This pioneering programme empowers residents with the skills and confidence to recognise early signs of mental health challenges and offer timely, compassionate support. Acting as trusted points of contact, Wellbeing Champions help guide individuals to appropriate services via the councils’ Help Hub, fostering a culture where seeking help is safe, supported, and stigma-free.

Cllr Natasha Harpley, Portfolio Holder for Communities and Housing at Broadland District Council, said:

With one in four adults and one in ten children experiencing mental ill health, the need for accessible support has never been greater. By training Wellbeing Champions, we’re offering much-needed support—not only to those living with mental health difficulties, but also to their families and friends.

One such Champion is Mark Smith, a passionate mental health advocate from Broadland. After overcoming his own mental health challenges, Mark was inspired to give back. Today, he’s a familiar and trusted presence in Reedham, promoting mental wellbeing through local businesses, contributing to the Reedham Church Outlook magazine, and championing men’s mental health at Brundall Men’s Shed.

Mark shared

Having struggled with my own mental health and having received support from the Wellbeing Service, I wanted to give back. I’m proud to help others find the support they need.”

Cllr Harpley added:

Having Wellbeing Champions embedded in our communities means people can access support immediately—without waiting for a GP appointment or referral. These Champions are often the first to spot when someone is struggling, and their presence is helping to build a stronger, more connected social fabric—one conversation at a time.”

The Mindful Towns and Villages project is funded by the Health and Wellbeing Board and delivered in partnership with local organisations committed to improving mental health outcomes.

To learn more about the project or to find out how you can get involved, please visit our web page.