Florist's success story highlights value of Council support

Lorraine Harwood opened The Little Florist Box in 2025 after spotting an opportunity when premises became available in the village, just as its long-established florist closed after 50 years. While she had years of floristry experience, she had never run a business before and turned to the Council for support. The Council’s Business Builder programme provides practical advice and financial support for entrepreneurs, start-ups and growing businesses across the district.

Lorraine worked closely with the Council’s Economic Development Officer Jane Bagley, who gave her the support, advice and confidence she needed to launch her business.

Lorraine said: "The practical support was brilliant. Jane helped me negotiate the lease terms and guided me through the Business Builder grant application, which allowed me to invest in fixtures and fittings to improve the shop."

Councillor Martin Booth, Broadland District Council's Portfolio Holder for Economic Development, said:

Lorraine's story demonstrates exactly why the Business Builder programme is so important. Starting a business can be challenging, but with the right advice, encouragement and financial support, local entrepreneurs can turn their ambitions into reality."

The support also helped Lorraine build connections with other local businesses, including Beeyutiful Home, whose gift products are now stocked alongside her floral range. Since opening, Lorraine has expanded her services by training in balloon arches and displays, creating new opportunities for the business. However, she says the support she received extended far beyond financial assistance.

She said: "Jane's encouragement made such a difference when I was starting out. Shortly after opening, I received a cancer diagnosis and seriously considered closing. Her clear, practical advice helped me manage treatment while keeping the business running. This business is still here because of that support." Broadland District Council recently announced a new two-year Business Builder programme worth up to £250,000, offering specialist advice and grants of between £1,000 and £5,000 to help businesses start, grow and thrive.

Cllr Booth added: "We want people with great ideas to know that help is available at every stage of their business journey. Whether you're launching a new venture, growing a young business or investing in an established company, our Business Builder programme is here to help."

Businesses interested in finding out more can visit www.southnorfolkandbroadland.gov.uk/business-builder or contact the Economic Growth Team at business@southnorfolkandbroadland.gov.uk