Allergen labelling changes - 'Natasha's Law'

Prepacked for direct sale food (PPDS)

Illustration of a food business speaking to a customer

From 1 October 2021, the requirements for prepacked for direct sale (PPDS) food labelling will change in Wales, England, and Northern Ireland. The new labelling will help protect your consumers by providing potentially life-saving allergen information on the packaging.

Any business that produces PPDS food will be required to label it with the name of the food and a full ingredients list, with allergenic ingredients emphasised within the list. 

Businesses need to check if their products require PPDS labelling and what they need to do to comply with the new rules.

Norfolk Trading Standards have produced a business fact sheet to advise on the new changes, and what businesses are required to do in order to comply.

Further resources are available from the following sources:

  1. Food Standards Agency - Introduction to allergen labelling changes. This includes links to sector specfic guidance such as bakers, butchers, events catering, fast food outlets and schools. There is also an interative 'decision tree' tool to help businesses identify PPDS foods.
  2. Chartered Trading Standards Institute - Food allergen awareness. This includes an allergen awareness video presentation in a variety of languages and covers food labelling enforcement and reactions people can have to food hypersensitivities. 
  3. Business Companion - PPDS and non-prepacked foods. This contains further practical advice about labelling requirements and best practice.

Food, Safety and Licensing Team

Telephone: 01603 430488