Shop local this Christmas say Councils

Marmalade jars with a tag round them saying love local christmas gifts

Broadland District and South Norfolk Council have launched a new campaign to encourage people to shop local this Christmas.

Throughout December the Councils will be promoting independent shops and the huge array of gifts on offer across the districts’ market towns and retail outlets on their social media channels.

Broadland District Council’s Portfolio Holder for Economic Development Councillor Jo Copplestone said:

“There are so many local independent shops that sell all the things you need to have a fantastic Christmas right on your doorstep. This campaign highlights some of the brilliant products available locally that make lovely gifts for friends and family and encourages people to support their local retailers. When you shop local, you also get all the expert advice and customer care that you can expect from someone who is passionate about their small business.

“So please don’t line the pockets of huge online corporations this year, support your local shopkeepers that employ local people, and help Broadland’s economy to thrive.”

South Norfolk Council’s Cabinet Member for Stronger Economy Councillor Lisa Neal said:

“Our local retailers need our support more than ever before, so do your bit this Christmas and shop local. You will be supporting the local recovery and helping to keep our market towns the wonderfully vibrant places that help make our district so special. Whether you’re looking for gifts, decorations, cards or delicious locally produced food, South Norfolk’s independent shops have it covered!”

The campaign will focus on some of the districts’ key retail areas, including Heydon, Reepham, Aylsham, Coltishall, Thorpe, Harleston, Loddon, Wymondham, and Diss. The Council is asking residents to support their favourite places to buy Christmas gifts by posting a photo of the shop on social media using the hashtags #LoveLocalXmasBroadland or #LoveLocalXmasSouthNorfolk to inspire others.

This campaign has been made possible with funding from the Reopening High Street Safely Fund and forms part of the wider support the Government is providing to communities and businesses.

If you’re a local retailer and would like us to support your business via this campaign, please email:


Published: 1 December 2021