Brown tourist information signs
The main purpose of brown tourist signs is to direct traffic safely and effectively to tourist destinations in the latter stages of their journey, working alongside existing road signing on the highway network. Visitors to a venue should plan their route accordingly.
Brown signs can also highlight facilities that a tourist would not reasonably expect to find in that location and can help tourism and local economies.
Examples of where brown signs can be used include a Tourist Information Centre, a tourist attraction such as a theme park, historic building, museum or zoo and tourist facilities such as a sports or leisure venue, serviced accomodation, cinema or theatre, camping ground or picnic site.
This can be applied and paid for via Norfolk County Council on all Norfolk roads apart from the A11 or A47 which is a matter for Highways England.