Love Local, Spend Local

Campaign to support our high streets

Love Local website banner

For 2022 we continue to support independent businesses on our high streets and across Broadland and South Norfolk with this new campaign, Love Local, Spend Local, which will include:

  • chances to win a £50 voucher with your favourite independent business
  • inspiration on great products and where you can buy them

Just a small change can make a big difference. If every adult in our districts spent an extra £5 a month in local shops that would add £1million to our economy every month*, supporting and protecting local jobs and businesses.  It’s an easy way to support your favourite local shops, by making a conscious decision to spend a little bit extra locally. Therefore, please join us in helping our local shops and high streets thrive, so we can continue to enjoy great products, services and shopping experiences, all close to home.

South Norfolk Councillor Lisa Neal said: “Our local business have had a really tough time over the last two years and it’s important that we all do what we can to help. Just making a small change to your spending habits can make a huge difference.”

Broadland District Councillor Jo Copplestone said: “We are proud of the independent shops that we have and the quality and choice they offer our residents. We are not asking you to spend more money, we are just asking that you support our local shops and businesses.”

We welcome the support of local businesses in this campaign too, so please join in by sharing the Love Local Spend Local campaign posts when you see them!

Prize draws

This is your chance to win a £50 voucher to spend in your favourite place to eat out this summer!


Once the new draw is launched on 1 July , if you’d like to win a £50 voucher to spend in your local shop, it’s easy! All you will need to do is find the pinned post on our Facebook pages (Broadland District Council and South Norfolk Council) and tag a local shop or business of your choice. As well as shops, we’re also inviting you to champion your favourite places for food. Tell us the name and why you love it! More details to come soon when we launch. It closes 30 July 2022 at 11.59pm, so don’t miss your chance.

There will also be Christmas Prize Draw opportunity later this year, so look out for the next one due to open in late September 2022.

The first Prize Draw closed 20 March 2022, with two lucky winners who chose to spend their vouchers at Our Slice of Country Life in Diss and Thorpe Plant Centre in Thorpe St Andrew.

The second Prize Draw closed on 24 May 2022 and the winners chose to spend their vouchers with Pretty Little Cactus in Brooke and Dollies Bakery in Hoveton.

View the full terms and conditions.

Campaign made possible by European Regional Development Fund

The project is receiving up to £10,000 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Levelling Up, Housing and Communities is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit GOV.UK.

* Based on 207,000 adults aged 20 – 84  in 2020 – source Norfolk Insights 

European Union European Regional Development Fund logo